She launched the project in 2019 in Poland, where it quickly gained recognition among photographers and creative professionals for its high production standards and editorial-level execution.

After relocating to the United States, Nastassia rebuilt and expanded the platform within the US market.

With a background in fashion modeling, she now leads creative strategy and full production for editorials, campaigns, and large-scale events.

Through ICON Academy, Nastassia mentors creatives and develops editorial and educational projects for the US wedding industry.